4 Things to Know About the New JNP Branding
We are excited to announce the launch of our new Jackson Nurse Professionals brand identity! The branding centers us around our company values and provides an accurate representation of how we strive to improve the delivery of patient care and the lives of everyone we touch. At JNP, we set and achieve ambitious goals, because it’s what our nurses and hospital executives deserve. Continue reading to learn the 4 things you need to know about our refreshed JNP branding.
A logo that represents the central point of energy
The single most identifiable element of our identity is our logo. The modern pulse icon represents a pulse, defined as the central point of energy and organization in an area or activity. Our new branding provides us with abbreviation and format options to accompany the pulse icon.
Colors to match our developments as a company
Our brand is underpinned with a color palette designed to be fresh, modern, and distinctive to match our developments as a company. We realize that different combinations of color can dramatically change the appearance of our brand and will represent who we are at JNP.
Blue – Represents the trust and loyalty JNP and Jackson Healthcare have developed by putting others first.
Red – Represents our friendly nature and optimism.
Orange – Represents our high-spirited enthusiasm for supporting nurses and executives.
Yellow – Represents our warmth and energy to go the extra mile for you.
Teal – Represents our health-first approach and our willingness to keep getting better.
Values that serve as our “true north”
Our values of Others First, Wisdom, and Growth serve as our “true north.” They guide our strategy, hiring practices, and philanthropic efforts. They’re central to our culture and at the core of everything we do.
Others First mean thinking about the needs of others before your own, recognizing the value of each individual, and treating others as you would like to be treated.
Wisdom is the discernment to determine the best methods to achieve the best objectives — knowing which actions to take to achieve goals and determining which goals are worth achieving.
Growth is the journey of continuing to get better in all that you do and striving to be the best you can be at all times.
A mission that we truly stand by
Our mission is to improve the delivery of patient care and the lives of everyone we touch.
We understand that our JNP nurses work hard and that caring for others can be rewarding, fulfilling, and noble, but it can also be exhausting. Our calling is to take care of our nurses by being open and honest and to always go the extra mile to support them and their unique needs.
We understand that patients deserve the very best care and together with hospital executives we will ensure that. Together with our clients, we will seek to understand the various needs and consult on customized nurse workforce solutions. Transparency, reliability, and responsiveness are the hallmarks of our service promise.